Program

Thursday, 14 April 2011

Exhibition 

07h15 - 20h00 

Exhibition opens - Exhibition closes 

Plenary

07h15 - 08h30

08h30 - 08h35

08h35 - 08h45

08h45 - 09h15

09h15 - 09h45

09h45 - 10h15


10h15 - 11h30

11h30 - 12h00


12.00 - 12h30


12h30 - 13h00



13h00 - 15h00

15h00 - 15h30



15h30 - 16h00


16h00 - 17h00

17h00 - 17h30


17h30 - 18h00


18h00 - 20h00

Registration, Tea & Coffee 

Welcome
Chair: Neil Hutchinson - Grapevine Interactive/WASPA
Opening Address
Brian Mdluli - DMASA
KEY NOTE: Mobile Technology: Current & Future
Mark Slade - 4th Screen Advertising, UK
Legal Implications of Mobile Marketing
Pria Chetty - Chetty Law
Mobile Payment Solutions
Brian Richardson - Wizzit

Tea & Coffee Break

Achieving Mobile Marketing Excellence: The Cell C Nike Football Starter Pack Project
Mike Carter - Trigger/Isobar
Personalized Priority Messaging: Achieving Process and Revenue Optimization through Mass Personalized and Timely Mobile Messaging
Llew Claasen - Clickatell
How to use Mobile Technology and Marketing to Mobilize Business for targeted and relationship building communications with your customers, business partners and staff
Russel Stromin - Strike Media

Lunch

Beyond technology: turning mobile mechanics into mobile marketing
How to harness traditional advertising and design skills to create mobile communication that makes an impact!

Tim Legg - MobiMedia
Building Interactive Mobile Communities around your Brand - the Journey to Loyalty...
Raymond Buckle - SilverstoneCIS

Tea & Coffee Break

Integrated Marketing: how mobile can fit in and support your overall strategy and objectives
Nicholas Marini - Computer Facilities
Authenticity: The Missing Link In Mobile Marketing
Kali Ilunga - EXP Digi

Cocktail Function

Friday, 15 April 2011 

Exhibition 

07h15 - 18h00 

Exhibtion opens - Exhibition closes 

Panel Discussion & Workshops 

07h15 - 08h30

08h30 - 09h30



09h30 - 10h30

10h30 - 12h30





12h30 - 14h00

14h00 - 16h30



16h30 - 18h00

Registration, Tea & Coffee

Panel Discussion: How Powerful is Mobile Really? The confusion around user statistics and whom we should believe
Host: Toby Shapshak - Stuff Magazine
Panelists: Sam Beckbessinger, Tim Bishop, Ronen Aires, Mark Slade, Thecla Mbongue

Tea & Coffee Break

Workshop: Mobile in Retail & FMCG
Sean Pashley - Starfish Mobile
Workshop: Mobile in Hospitality & Tourism
Phumi Dhlomo - SA Tourism
Workshop: Mobile in Sport & Leisure
Walter Pike - PiKE Digital Marketing Strategy Training

Lunch

Workshop: Mobile in Media
Megan Firth - SABC
Workshop: Mobile in Health & Beauty, incl. Insurance
Alexander Gregori - myMOBworld

Tea & Coffee

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