Event Organizers & Sponsors
Founding partners and organizers of the Thinking Mobile™ 2011 Confex are:
myMOBworld.com
A mobile marketing and communications consultancy that provides practical mobile marketing and communications solutions.
Media partners for the Thinking Mobile™ 2011 Confex are:
SABC & SABC Mobile
With around 50 Million cellular phones in circulation in South Africa, Mobile has become a full media platform in its own right, competing with Radio; Television; Internet and Print. However, mobile technology can also be used to support and enhance these so-called “traditional” media; to create audience interactivity and participation; and to deliver content in mobile formats.
For advertisers, the creative use of SMS and other mobile technologies can enhance advertising campaigns; and will provide visible and measurable response data.
SABC MOBILE’s reason for existence is to leverage off the mobile media eco-system in support of three business/mandatory objectives:
• Interactivity on SABC Platforms: Radio/TV audience participation & interactivity;
• Commercial Exploitation: White-label and other commercial revenue streams;
• Advertising Activation: Added value for advertising client campaigns;
To this end SABC MOBILE offers the following value proposition…
1. Conceptualization of interactive Mobile campaigns for clients (creative & mechanics);
2. Procurement of the most appropriate Mobile technology solution and WASP platform;
3. Best-practice advice on regulatory matters and WASPA compliance;
4. Structuring of revenue-share deals and contractual arrangements;
5. Tracking and project-management of Mobile campaign deliverables;
6. Post-campaign reporting, analysis and revenue distribution;
7. Partnering and white-labeling 3rd party Mobile applications and content.
BizCommunity.com
South Africa's leading B2B website, focusing on the South African advertising, marketing, media, retail and associated sectors. BizCommunity also covers the same sectors in Africa. Categories within each portal ensure coverage of advertising, branding, design, marketing and much, much more. Hence, BizCommunity provides a targeted range of categories so clients' advertisements, news, Press Offices (akin to mini websites), reach exactly the audience they want to reach.
BizCommunity's dedicated Africa portal, Medical and Retail portals, all have their own dedicated categories, carefully selected to focus on providing more than 100,000 subscribers with the information they need whether they are doing business in and with Africa, in the medical, pharmaceutical or allied fields, or dedicated to the retail sector.
BizCommunity offers:
- Press Offices - clients own their Press Office; it is their mini website on BizCommunity, build by BizCommunity;
- Special features - written by BizCommunity journalists for clients, to present their company to their current and potential clients;
- An extensive, ever-growing job site, putting employers in touch with potential employees;
- An extensive range of editorial content - current news, opinion pieces, research papers, trends and more, keeping clients, subscribers and readers right up to date with what is happening.
AdVantage Magazine
South Africa's leading advertising print title covering the latest industry news, trends and developments.
Sponsors of the Thinking Mobile™ 2011 Confex are:
Clickatell
Clickatell has over 22,000 customers utilizing their service from small mom & pop outfits to large Fortune 500 companies including Shell, Barclays, BP, CNN, BBC and more. Clickatell offers global coverage, cut-rate SMS pricing, multiple message types, instant connectivity, multiple protocls/interfaces, extensive reporting, multiple payment solutions and 24/7 support.
Keypons
Keypons offers affordable mobile coupon solutions that are powered by social media and SMS. What's more, no special hard- or software is required at the POS for coupon redemption.
SilverstoneCIS
With a global customer footprint established since 1996, SilverstoneCIS is known for being a creative, interactive digital media and strategic advertising agency, a business and technology consultancy, a software and development company and a strategic partner. We have the ability and experience to add value through all of the above.
Endorsing partners for the Thinking Mobile™ 2011 Confex are:
Direct Marketing Association of South Africa (DMASA)The DMASA was established in November 2005 and represents the interests of both direct marketers and consumers. It aims to protect the industry and consumers from unethical or ignorant practitioners, and lobby against adverse legislation from government and other regulatory bodies.
mobithinking.commobiThinking from dotMobi provides everything marketers need to know to help take their brand mobile. It is packed with practical guides, briefings, interviews, videos, case studies and essential tools that benefit mobile marketing novices and experts alike. Backed by the world's most influential mobile companies, dotMobi is the ICANN-appointed registrar of the .mobi domain
For event partnership enquiries please contact Mobile Marketing Winner$ team leader and Event Partner Relations Manager Lauretta Ngakane.
lauretta@mymobworld.com
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